
About Smartphone Free Childhood New Zealand
Our Mission:
To shift the cultural norm of when we are giving our tamariki (children) access to smartphones, and to challenge the growing influence and impact social media is having on our rangatahi (young people).
We do this by:
Interviewing Experts
To share the latest research in a NZ and global context, to understand the specific impacts on youth
Talks and Presentations
To raise awareness to as many parents as possible across the country

Ambassador Program
To support and build awareness in communities to support parents in their journey

Empower and connect
To share the latest research - expand our reach and make resources available to all

Our Story
It began in early 2024 in the UK when friends Daisy Greenwell and Clare Fernyhough created a WhatsApp group to support each other in delaying smartphones for their children. What started as a small act of solidarity quickly grew into a viral movement, with thousands of parents joining to share experiences and find support. This led Daisy and her husband to turn the movement into a full-time campaign, and soon, similar groups emerged across the UK.
While visiting the UK, Auckland mum Laura Massey saw the need for a similar movement in New Zealand and became the country’s representative for Smartphone Free Childhood. She soon discovered that many New Zealand parents shared the same concerns, and a grassroots movement was already gaining momentum, particularly in places like Wanaka. Meanwhile, in New Zealand, Katrina Colombié and Anna Jover, both deeply concerned about the impact of smartphones on children’s mental health, launched Unplugged Rebels NZ to create a space for open discussion and support. After connecting, Laura, Katrina, and Anna united their efforts, combining the grassroots energy of Smartphone Free Childhood with the advocacy of Unplugged Rebels NZ to form a unified national movement.
Now, both organisations are working together to empower parents and youth alike. Smartphone Free Childhood NZ focuses on supporting parents, educators, and guardians, offering talks, workshops, courses, resources and local networks, while Unplugged Rebels NZ empowers young people to engage in discussions and research about smartphones and their effects. With the launch of a new website and the growth of the Ambassador Program, the movement is gaining strength across New Zealand. Together, the two groups share a vision: to create a future where children can thrive in a digital age without losing the essence of childhood.
Testimonials:
Our Core Team
Each of us brings unique experience and expertise to the table, united by our shared commitment to delay the age at which children receive smartphones and to protect their emotional and psychological well-being in a digitally-driven world.
Our Advisory Board
We are incredibly fortunate to have a group of dedicated and passionate professionals who support and guide our mission. Our Advisory Board consists of experts from various fields, including education, mental health, digital well-being, and more. Each member brings unique insights, experience, and a shared commitment to creating positive change for children, families, and communities.
The advice and guidance from our Advisory Board help shape the direction of our work and ensure that we remain focused on our goals of raising awareness, supporting healthy digital habits, and making a real impact in the lives of young people.
We’re proud to have these leaders in our corner, helping us navigate challenges and celebrate successes.
Together, we are building a brighter, healthier future for the next generation.
Leading Outward Bound I see first-hand the benefits of young people being in a smartphone free environment for weeks at a time. We see them become more confident, experience things fully, connect deeply with themselves and others, and emerge with measurable change in confidence, resilience and social competence. Unfortunately, this is such a rare experience and is at odds with the day to day lives that most of our rangatahi are living. My university training is in psychology, and with a background in business leadership and professional sport I've spent my adult life focussed on what makes people thrive. I am deeply distressed by how screen addiction is warping the critical developmental period of childhood. I believe we are failing to protect our kids from harm.
Our Speaking Team
Who have we worked with & who's talking about us?

Disclaimer
- Smartphone Free Childhood international groups are independent, self-governing and self-organising
- The views contained in international Smartphone Free Childhood WhatsApp groups and websites are not necessarily those of Smartphone Free Childhood
- Smartphone Free Childhood does not endorse any action by independent groups
- Smartphone Free Childhood is not involved in the set-up, governance and running of international groups outside its jurisdiction in the UK